The report below is a very in-depth study of “heatmaps” (in other words, the most profitable areas on a blog or websites) by Michael Campbell.

In it he covers several different layouts along with conversion rates etc. of each layout. The report is very well done, and if you’re serious about niche blogging it behooves you to take a look at this report.

You can download the PDF file by clicking on the image or the link below
(right click on the icon, and choose “save as”):

Ultimate Heatmap

The Ultimate Heatmap

Note: While I think this report is well done, I encourage people to always test things out on their own. My experience has been a bit different than Mike (when it comes to conversion rates of various layouts).